Mobile campaigns at work
Amobee Media Systems: Mobile Entertainment Publishers & Mobile Advertising Platform
Hired in a chief marketing role, I spearheaded the advertising and promotional best practices for new business strategy, and campaign development with Top – Tier brand companies, entertainment conglomerates, and advertising/public relations agencies. Primary responsibilities include brand extension policy for American corporate identity, market strategy and development, and public relations benchmarks for start up financing. This includes both internal and external communications between stakeholders.
Primary target audience: Adults 18-34
- · Rocawear Mobile Campaign, “I will not lose”: Delivered a cross promotional campaign with Boost mobile, Rocawear, and BET. The mobile ads targeted Boost’s youth audience of 4.4 million U.S. customers Campaign run: June 1 2008- June 30th.
- · Street Kings TXT message Campaign Project Description: Promotional campaign: Fox Searchlight Pictures, April 11 release of Street Kings and mobile ads for Aura’s new 2008 TSX. Opportunity to purchase digital content such as ring-tones, wallpapers, music, and games.